This Privacy Policy describes how Whitelip AB (“the Site”, “development.whitelip.se” or “we”) collects and uses your personal information when you visit or make a purchase from the Site.

Collect personal data

When you visit the website, we collect certain information about your device, your interaction with the website and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information on what personal data we collect and why.

Device information

1. Examples of personal data collected: browser version, IP address, time zone, cookie information, which websites or products you view, search terms and how you interact with the site.
2. Collection purpose: to load the website correctly for you and to perform analysis on website usage to optimise our website.
3. Collection source: collected automatically when you access our website using cookies, log files, web beacons, tags or pixels.
4. Disclosure for business purposes: shared with our WordPress processor and other order processing processors.

Ordering information

1. Examples of personal data collected: name, address, shipping address, payment information (including credit card number and credit check for invoice fulfillment), email address and phone number.
2. Fundraising purposes: to provide products or services to you to fulfill our agreement, to process your payment information, arrange shipping and provide you with invoices and/or order confirmation, communicate with you, review our orders for potential risk or fraud, and in accordance with the preferences you have shared with us, provide you with information or advertising about our products or services.
3. Collection source: source from you.
4. Disclosure for business purposes: shared with our WordPress processor and other order processing processors.

Customer support information

1. Examples of personal data collected: name, address, shipping address, payment information (including credit card number and credit check for invoice fulfillment), email address and phone number.
2. Collection purpose: to provide customer support.
3. Collection source: source from you.
4. Disclosure for business purposes: shared with our WordPress processor and other order processing processors.

Newsletter information

1. Examples of personal data collected: name, address, e-mail address and telephone number.
2. Collection purpose: to provide newsletters.
3. Collection source: source from you.
4. Publication for business purposes: shared with our processor WordPress and Mailchimp for mailing.

Minors

The website is not intended for persons under 18 years of age. We do not intentionally collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at the address below to request deletion.

kontakt@whitelip.se

Sharing personal information

We share your personal data with service providers to help us provide our services and fulfil our agreements with you, as described above. for example:

1. We use WordPress to run our online store. You can read more about how WordPress uses your personal data here: WordPress
2. We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Targeted advertising

As described above, we use your personal data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. for example:

1. We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal data here: Google You can also opt out of Google Analytics here: Opt out of Google Analytics
2. We share information about your use of the website, your purchases and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you may consent, depending on your location).

For more information on how targeted advertising works, please visit the Network Advertising Initiative (“NAI”) training page here: NAI

You can opt out of targeted advertising by: FACEBOOK GOOGLE BING

In addition, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: DAA

Use of personal information

We use your personal data to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services and offers.

Legal basis

Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal data on the following lawful bases:

1. Your consent;
2. The performance of the contract between you and the website;
3. Compliance with our legal obligations;
4. To protect your vital interests;
5. To perform a task carried out in the public interest.
6. For our legitimate interests, which do not override your fundamental rights and freedoms.

Storage

When you place an order through the website, we will retain your personal information for our records unless and until you ask us to delete this information. For more information on your right to erasure, see the section “Your rights” below.

Automatic decision making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), where that decision-making has a legal effect on you or otherwise significantly affects you.

We engage in fully automated decision-making that has a legal or otherwise significant impact using customer data.

Our WordPress processor uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision making include:

1. Temporary blacklist of IP addresses associated with repeated failed transactions. This deny list will remain for a small number of hours.
2. Temporary denial of credit cards associated with blacklisted IP addresses. This blacklist will remain in place for a small number of days.

Your rights

As a registered user, you have a number of rights under current legislation. You have the right to receive an extract showing what personal data we have registered about you. You can request correction of incorrect data and, in some cases, deletion.

Examples of personal data collected: name, address, shipping address, payment information (including credit card number and credit check for invoice fulfillment), email address, and phone number.

Contact us if you have any questions about how we process personal data

If you have questions about how we process personal data, please contact Whitelip AB, which is responsible for personal data issues.

We may make changes to our privacy policy. The latest version of the privacy policy can always be found here on the website/in the staff manual

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

For more information on how data transfers comply with the GDPR, see the WordPress GDPR Whitepaper: WordPress GDPR

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our website. We use a number of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to enter this information every time you return to the site or browse from one page to another. Cookies also provide information about how people use the site, for example whether it is their first time visiting or whether they are a frequent visitor.

The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in different ways. Please note that deleting or blocking cookies may have a negative impact on your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, which are often found in the browser’s “Tools” or “Settings” menu. More information on how to change your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or via websites such as: ALLABOUTCOOKIES

Please also note that blocking cookies may not completely prevent us from sharing information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Targeted Advertising” section above.

Do not track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not change our data collection and use practices when we detect such a signal from your browser.

Changes to privacy policy

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Payson

In order to offer you Payson’s payment methods, we may share your personal data in the form of contact details and order information with Payson, in order for Payson to assess your eligibility for the payment methods, and to customise them for you. Your personal data that is shared is processed in accordance with Payson’s own data protection information.

Contact

For more information about our privacy practices, if you have any questions or if you would like to make a complaint, please contact us by email at kontakt@whitelip.se

Last updated: 09-03-2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: Konsumentverket.se

Whitelip AB

559330-1087

Långedragsvägen 20

426 71 Västra Frölunda

+46 70 830 21 50

Kontakt@whitelip.se