77
- Strength Light to Medium
- Flavours 25+
- Formats Mini, Slim
- Products 34
77 Blueberry Vanilla Banana Medium
77 from Luna Corporate is a Polish brand of tobacco-free nicotine pouches, sold internationally since 2020. At Whitelip, 77 comes in the Slim and Mini formats, with 5.2 to 20 mg of nicotine per pouch.
All 77 products
| Product | Flavour | Format | Nicotine per pouch | Whitelip level |
|---|---|---|---|---|
| 77 Cherry Light | Fruit and berries | Slim | 5.2 mg | 2 of 5 |
| 77 Forest Fruits Light | Fruit and berries | Slim | 5.2 mg | 2 of 5 |
| 77 Fresh Mint Light | Mint | Slim | 5.2 mg | 2 of 5 |
| 77 Ice Mint Light | Mint | Slim | 5.2 mg | 2 of 5 |
| 77 Melon & Mint Light | Fruit and berries | Slim | 5.2 mg | 2 of 5 |
| 77 Raspberry & Vanilla Light | Other flavours | Slim | 5.2 mg | 2 of 5 |
| 77 Strawberry Light | Fruit and berries | Slim | 5.2 mg | 2 of 5 |
| 77 Watermelon Ice Light | Fruit and berries | Slim | 5.2 mg | 2 of 5 |
| 77 Apple & Mint | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Black Currant Ice Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Blueberry Ice Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Blueberry Vanilla Banana Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Bubbly Blizz Medium | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Cola | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Cola & Cherry | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Cola & Vanilla | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Forest Fruits Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Freeze Mint Medium | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 Fresh Mint | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 Ice Mint | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 Liquorice Citrus VB Medium | Licorice | Slim | 10.4 mg | 3 of 5 |
| 77 Peach & Mint | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Peppermint Medium | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 Pink Punch Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Raspberry Ice Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Raspberry Vanilla Medium | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Salted Caramel | Other flavours | Slim | 10.4 mg | 3 of 5 |
| 77 Sour Blizz Medium | Citrus | Slim | 10.4 mg | 3 of 5 |
| 77 Spearmint VB Medium | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 Strawberry | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Tropical Mint Medium | Mint | Slim | 10.4 mg | 3 of 5 |
| 77 VB Arctic Berry Medium | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Watermelon Ice | Fruit and berries | Slim | 10.4 mg | 3 of 5 |
| 77 Ghost Arctic Berry VB Mini | Fruit and berries | Mini | 20 mg | 4 of 5 |
| 77 Ghost Bubble Gum Mini | Other flavours | Mini | 20 mg | 4 of 5 |
| 77 Ghost Cola Ice Mini | Other flavours | Mini | 20 mg | 4 of 5 |
| 77 Ghost Mango Mini | Fruit and berries | Mini | 20 mg | 4 of 5 |
| 77 Ghost Original Mini | Mint | Mini | 20 mg | 4 of 5 |
77 on the Whitelip strength scale
The Whitelip strength scale runs from 1 to 5 and is based on mg of nicotine per pouch. 77 at Whitelip sits at level 2 (5.2 mg), level 3 (10.4 mg) and level 4 (20 mg). Words such as Regular, Strong or Extra Strong in product names are the manufacturer's own labels and do not match other brands' labels, so compare mg per pouch.
77 flavours and formats
77 at Whitelip comes in the flavour groups mint, fruit and berries, citrus, licorice and other flavours. The formats are Slim with 5.2 to 10.4 mg and Mini with 20 mg of nicotine per pouch.
The story behind 77
77 is made by Luna Corporate, a company based in Suchy Las in Poland. According to Luna Corporate, 77 has been sold internationally since 2020, and the pouches are made at the company's own production facility in Poland. Luna Corporate also makes other pouch brands.
Questions about 77
How strong is 77?
77 at Whitelip contains 5.2 to 20 mg of nicotine per pouch: Slim with 5.2 to 10.4 mg and Mini with 20 mg.
Which formats does 77 come in?
Slim and Mini. The format describes the size of the pouch, not its strength.
How many pouches are in a can of 77?
Cans hold 20 or 24 pouches depending on the product; the number is stated on each product page.
Only for adults who already use nicotine, aged 18 and over.
This product contains nicotine, a highly addictive substance.