About Whitelip

Whitelip is an online store for nicotine pouches. Here adults can compare nicotine pouches by brand, flavour, format and strength. Details for each product are on its product page and on the packaging.

Who runs the store

Whitelip has sold nicotine pouches online since 2021. The store is operated by Scandinavian Pouch Company AB, a Swedish limited company with registration number 559505-1722. Orders are packed and shipped from our warehouse in Jordbro, south of Stockholm. Delivery methods and times are in our shipping policy.

Where product facts come from

We buy the products from manufacturers and wholesalers.

  • Nicotine per pouch, nicotine content in mg/g, format, pouches per can, net weight and ingredients are taken from the packaging or from the manufacturer's or supplier's product sheet for the version we stock.
  • If a fact is not stated on the packaging or the product sheet, we leave it out. We do not estimate or calculate missing facts.
  • When a product changes, we do not carry facts over from the earlier version.
  • If the packaging and the product sheet disagree, we do not publish the fact until it has been checked.

Whitelip strength levels

Manufacturers describe strength in different ways, for example with words such as "strong" or with dots on the can. These descriptions cannot be compared between brands. Whitelip therefore places every nicotine pouch on a scale from 1 to 5, based on mg of nicotine per pouch:

Levelmg of nicotine per pouch
11-5 mg
26-10 mg
311-15 mg
416-29 mg
530 mg or more

The level describes the amount of nicotine per pouch. It is not a recommendation. Read more in our guide to nicotine pouches, strength and format.

How texts are written and checked

  • Product pages and guides are written and checked by the Whitelip editorial team. Some texts are drafted with the help of AI tools. Every text is checked before it is published.
  • Product pages and guides are published in Swedish and English, and both versions contain the same facts.
  • Before a text is published, it is checked against the Swedish rules for marketing nicotine products in the Act on Tobacco-Free Nicotine Products (2022:1257). We describe products factually. We make no health claims.
  • Guides show the date they were published.

Rules we follow

  • Our nicotine products are sold only to people aged 18 or over. Read how we check age under Age limit 18.
  • Our sale of nicotine products is notified to Haninge kommun, which supervises it.
  • Every page that shows a nicotine product carries the warning text required by law.

Report an error and contact us

If you find a fact that does not match the packaging, email kontakt@whitelip.com with the address of the page and what is wrong. We check the report against the packaging or the product sheet and correct the page if it is wrong.

We answer email on weekdays, in Swedish and English. To report a product that may not be safe, see Product safety. Postal address, company details and complaints are under Company information.

Our nicotine products are sold only to people aged 18 or over. This product contains nicotine, a highly addictive substance.