Guide to Nicotine Pouches, Strength and Format
Nicotine pouches are products for adults aged 18 or over. Compare strength, format and flavour using the product's actual labelling. Where available, Whitelip shows strength in mg of nicotine per pouch, along with mg/g, strength level, format, flavour and brand.
Quick comparison
| Detail | What it means | Used to |
|---|---|---|
| mg/pouch | Amount of nicotine in one pouch | Compare products directly |
| mg/g | Nicotine content per gram | Understand product concentration |
| Strength level | Whitelip scale 1-5, by mg per pouch | Compare strength across brands |
| Format | For example, slim or mini | Compare pouch size |
| Flavour | For example, mint, citrus or berry | Find products in the same flavour family |
What is a nicotine pouch?
A nicotine pouch is a small pouch containing nicotine that is placed under the lip. On Whitelip, products are compared using facts such as mg of nicotine per pouch, mg/g, strength level, format, flavour and pouches per can.
What is the difference between mg per pouch and mg per gram?
Mg per pouch is the amount of nicotine in a single pouch. Mg per gram is the concentration in the contents. Mg per pouch is usually the clearer measure for comparing products, because pouches differ in weight.
Whitelip strength levels
The strength level is based on mg of nicotine per pouch: level 1 is 1-5 mg, level 2 is 6-10 mg, level 3 is 11-15 mg, level 4 is 16-29 mg and level 5 is 30 mg or more. Manufacturers' own labels, such as "strong" or dots on the can, cannot be compared across brands.
This product contains nicotine, a highly addictive substance. For adults aged 18 or over only.