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Brand guide Europe HELWIT Whitelip guides

En HELWIT Raspberry Liquorice-dosa bredvid tre vita slimpåsar på mörkblå yta.

November 5, 2026

Who owns HELWIT? Imperial Brands has bought Yoik Group

Imperial Brands has bought Yoik Group AB, the company behind HELWIT. The deal in short, what changes, and HELWIT strengths at Whitelip.

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Whitelip is operated by Scandinavian Pouch Company AB, reg. no. 559505-1722 · Box 2012, 135 02 Tyresö · kontakt@whitelip.com

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