VELO

Europe's everyday favourite.

VELO from British American Tobacco is a range of tobacco-free nicotine pouches, sold in Sweden under the name LYFT until 2022. The range covers mint, fruit and berries, citrus and licorice. Here you'll find everything from VELO Bright Spearmint Mini to VELO Freezing Peppermint 17mg, strengths from 4 mg to 17 mg per pouch, and the formats Slim and Mini.

Read more about VELO here.
  • Strength Regular to Ultra Strong
  • Flavours 25+
  • Formats Mini, Slim
  • Products 39
VELO

39 products

10mg/pouch
17mg/pouch
14mg/pouch
8mg/pouchSave 75%

VELO Guava Passionfruit | Best before: 19/10/2026

Sale price£1.00 GBPRegular price £4.00 GBP
14mg/pouch
8mg/pouchSave 75%

VELO Shift Hot Grape (Outlet) | Best before: 25/08/2026

Sale price£1.00 GBPRegular price £4.00 GBP
11mg/pouch
8mg/pouch
10mg/pouch
8mg/pouch
4mg/pouch
8mg/pouchSave 75%

VELO Coconut Lime | Best before: 17/10/2026

Sale price£1.00 GBPRegular price £4.00 GBP
11mg/pouch
4mg/pouch
8mg/pouch
8mg/pouch
4mg/pouch
8mg/pouch
4mg/pouch
6mg/pouch
8mg/pouchSave 75%

VELO Blue Raspberry Slim | Best before: 04/09/2026

Sale price£1.00 GBPRegular price £4.00 GBP
8mg/pouchSave 75%

VELO Guava Jalapeño | Best before: 19/10/2026

Sale price£1.00 GBPRegular price £4.00 GBP
6mg/pouch
6mg/pouchSave 75%
6mg/pouch
10.9mg/pouch
8mg/pouch
8mg/pouch
8mg/pouch
8mg/pouch
8mg/pouchSold Out
8mg/pouch
8mg/pouchSold Out
10mg/pouchSold Out
6mg/pouchSold Out
10mg/pouchSave 75%

VELO Mango Flame Slim Strong | Best before: 13/10/2026

Sale price£1.00 GBPRegular price £4.00 GBP
6mg/pouch
8mg/pouch

VELO from British American Tobacco is a range of tobacco-free nicotine pouches, sold in Sweden under the name LYFT until 2022. At Whitelip, VELO comes in the Slim and Mini formats, with 4 to 17 mg of nicotine per pouch.

All VELO products

ProductFlavourFormatNicotine per pouchWhitelip level
VELO Bright Spearmint MiniMintMini4 mg1 of 5
VELO Dark Cherry 4mgFruit and berriesMini4 mg1 of 5
VELO Simply Spearmint MiniMintMini4 mg1 of 5
VELO Sour Lime MiniCitrusMini4 mg1 of 5
VELO Arctic GrapefruitCitrusSlim6 mg2 of 5
VELO Green SpearmintMintSlim6 mg2 of 5
VELO Purple Grape MiniFruit and berriesMini6 mg2 of 5
VELO Ruby BerryFruit and berriesSlim6 mg2 of 5
VELO Tropical MangoFruit and berriesSlim6 mg2 of 5
VELO Wintery Watermelon MiniFruit and berriesMini6 mg2 of 5
VELO Blue RaspberryFruit and berriesSlim8 mg2 of 5
VELO Coconut LimeCitrusSlim8 mg2 of 5
VELO Crispy Peppermint MiniMintMini8 mg2 of 5
VELO Guava JalapeñoFruit and berriesSlim8 mg2 of 5
VELO Guava PassionfruitFruit and berriesSlim8 mg2 of 5
VELO Icy BerriesFruit and berriesSlim8 mg2 of 5
VELO Icy CherryFruit and berriesSlim8 mg2 of 5
VELO Lime FlameCitrusSlim8 mg2 of 5
VELO McLaren Spicy PapayaFruit and berriesSlim8 mg2 of 5
VELO Shift Cool PeppermintMintSlim8 mg2 of 5
VELO Shift Hot DragonfruitFruit and berriesSlim8 mg2 of 5
VELO Shift Hot GrapeFruit and berriesSlim8 mg2 of 5
VELO Shift Hot PeachFruit and berriesSlim8 mg2 of 5
VELO Shift Hot SpearmintMintSlim8 mg2 of 5
VELO Crispy PeppermintMintSlim10 mg2 of 5
VELO Mango FlameFruit and berriesSlim10 mg2 of 5
VELO Purple Grape StrongFruit and berriesSlim10 mg2 of 5
VELO Salty LiquoriceLicoriceSlim10 mg2 of 5
VELO Zesty ElderflowerCitrusSlim10 mg2 of 5
VELO Freezing Peppermint 10,9 mgMintSlim10.9 mg3 of 5
VELO Orange SparkFruit and berriesSlim11 mg3 of 5
VELO Peppermint StormMintSlim11 mg3 of 5
VELO Freezing Peppermint 14 mgMintSlim14 mg3 of 5
VELO Tropical Mango 14mgFruit and berriesSlim14 mg3 of 5
VELO Freezing Peppermint 17mgMintSlim17 mg4 of 5

VELO on the Whitelip strength scale

The Whitelip strength scale runs from 1 to 5 and is based on mg of nicotine per pouch. VELO at Whitelip sits at level 1 (4 mg), level 2 (6 to 10 mg), level 3 (10.9 to 14 mg) and level 4 (17 mg). Words such as Regular, Strong or Extra Strong in product names are the manufacturer's own labels and do not match other brands' labels, so compare mg per pouch.

VELO flavours and formats

VELO at Whitelip comes in the flavour groups mint, fruit and berries, citrus and licorice. The formats are Slim with 6 to 17 mg and Mini with 4 to 8 mg of nicotine per pouch.

The story behind VELO

VELO belongs to British American Tobacco (BAT), and the brand originates in Sweden. BAT launched its tobacco-free nicotine pouches in 2018, under the name LYFT in Sweden and the United Kingdom and under the name VELO in the United States. In Sweden, LYFT changed its name to VELO in 2022.

VELO has since renamed several products. If you know a VELO product by an earlier name:

  • Mighty Peppermint is now Freezing Peppermint
  • Witty Spearmint is now Green Spearmint
  • Breezy Mango is now Tropical Mango
  • Spiffy Spearmint Mini is now Bright Spearmint Mini

What is in a VELO pouch?

According to VELO, the pouches contain water, plant-based materials, flavourings, sweeteners and nicotine. They contain no tobacco leaf, and the pouches are white.

Questions about VELO

How strong is VELO?

VELO at Whitelip contains 4 to 17 mg of nicotine per pouch: Slim with 6 to 17 mg and Mini with 4 to 8 mg.

Which formats does VELO come in?

Slim and Mini. The format describes the size of the pouch, not its strength.

How many pouches are in a can of VELO?

Every VELO can at Whitelip holds 20 pouches.

Only for adults who already use nicotine, aged 18 and over.

This product contains nicotine, a highly addictive substance.