LOOP from Another Snus Factory in Sweden is a range of tobacco-free nicotine pouches, created in 2019. The range comes in different formats, flavours and strengths. Here you'll find everything from LOOP Blackcurrant to LOOP Jalapeño Lime, strengths from 5.9 mg to 14.8 mg per pouch, and the formats Slim and Mini.

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14.8mg/pouch
8.9mg/pouch
14.8mg/pouch
8.9mg/pouch
8.9mg/pouch
6.3mg/pouchSave 22%Sold Out

LOOP Hot Peach Mini*

Sale price18,00 DKKRegular price 23,00 DKK
14.8mg/pouch
11.8mg/pouchSold Out
8.9mg/pouchSold Out
8.9mg/pouch
8.9mg/pouchSave 42%

LOOP Hot Mango Strong*

Sale price18,00 DKKRegular price 31,00 DKK
14.8mg/pouch
14.8mg/pouch
14.8mg/pouchSave 42%Sold Out

LOOP Ice Cool Mint Hyper Strong*

Sale price18,00 DKKRegular price 31,00 DKK
14.8mg/pouch
8.9mg/pouch
11.8mg/pouch
8.9mg/pouchSold Out

LOOP is a tobacco-free nicotine pouch brand from the Swedish company Another Snus Factory. Its range covers fruit and berry, mint, citrus, coffee and liquorice flavours in two portion formats. The LOOP pouches at Whitelip contain from 5.9 to 14.8 mg of nicotine per pouch.

LOOP nicotine pouches at Whitelip

Whitelip sells LOOP in Slim and Mini. Slim pouches are long and narrow, and the LOOP Slim pouches here contain 5.9 to 14.8 mg of nicotine. Mini pouches are smaller, and the LOOP Mini pouches here contain 6.3 to 10.5 mg. Every can holds 20 pouches, with a net weight of 12.5 g for Slim and 9 g for Mini. Each product page states the flavour, format, number of pouches, nicotine content per pouch and ingredients, so products can be compared side by side.

Every LOOP flavour, from fruit to coffee

The LOOP range at Whitelip falls into five flavour groups:

  • Fruit and berries: Blackcurrant, Blueberry Ice, Hot Mango*, Hot Peach, Pineapple Ice, Red Chili Melon, Spicy Apple, Strawberry Ice
  • Mint: Fresh Peppermint, Fresh Spearmint, Habanero Mint, Ice Cool Mint*, Smooth Mint
  • Citrus: Jalapeño Lime, Sicily Spritz
  • Coffee: Creamy Cappuccino
  • Liquorice: Licorice Fusion*

Creamy Cappuccino, Fresh Peppermint, Fresh Spearmint, Hot Peach, Jalapeño Lime and Smooth Mint come in both Slim and Mini. Several LOOP names combine a fruit or mint with chili, such as Red Chili Melon, Habanero Mint and Jalapeño Lime. The flavour names are LOOP's own product names. Words such as Hot, Spicy or Ice are part of the name. They do not describe the strength or the format. LOOP has renamed Licorice Fusion to Licorice Raspberry, and according to the maker the flavour is the same.

LOOP nicotine strengths

LOOP at Whitelip comes in these strengths, in mg of nicotine per pouch:

  • 5.9 mg: Jalapeño Lime Medium, Red Chili Melon Medium
  • 6.3 mg: Creamy Cappuccino Mini, Hot Peach Mini*, Jalapeño Lime Mini, Smooth Mint Mini
  • 8.9 mg: Blackcurrant, Blueberry Ice, Creamy Cappuccino, Hot Mango*, Hot Peach, Licorice Fusion*, Pineapple Ice, Red Chili Melon, Sicily Spritz, Smooth Mint, Spicy Apple and Strawberry Ice, all Strong
  • 10.5 mg: Fresh Peppermint, Fresh Spearmint and Smooth Mint, Mini Hyper Strong
  • 11.8 mg: Habanero Mint, Jalapeño Lime, Red Chili Melon and Smooth Mint, Extra Strong
  • 14.8 mg: Fresh Peppermint, Fresh Spearmint, Hot Peach, Ice Cool Mint*, Jalapeño Lime, Red Chili Melon, Smooth Mint and Spicy Apple, Hyper Strong

* Discontinued by LOOP.

LOOP also puts words such as Medium, Strong, Extra Strong and Hyper Strong in its product names. These words are LOOP's own labels. The same word can appear on products with different nicotine content, for example Hyper Strong at 14.8 mg in Slim and 10.5 mg in Mini, so mg per pouch is the figure to compare.

The story behind LOOP

LOOP comes from Another Snus Factory, a Swedish company that created the brand in 2019. In September 2025, KT&G and Altria announced that KT&G would buy Another Snus Factory and that a subsidiary of Altria would take an ownership interest in the company at the same time.

What is in a LOOP pouch?

According to the maker's ingredient lists, the pouches contain water, fibre, nicotine resinate, flavourings, acidity regulators, stabilisers and sweeteners, among other things. They contain no tobacco. The full ingredient list is on the product pages.

For adults 18+ only.