VELO
- Strength Regular to Ultra Strong
- Flavours 25+
- Formats Mini, Slim
- Products 39
VELO from British American Tobacco is a range of tobacco-free nicotine pouches, sold in Sweden under the name LYFT until 2022. At Whitelip, VELO comes in the Slim and Mini formats, with 4 to 17 mg of nicotine per pouch.
All VELO products
| Product | Flavour | Format | Nicotine per pouch | Whitelip level |
|---|---|---|---|---|
| VELO Bright Spearmint Mini | Mint | Mini | 4 mg | 1 of 5 |
| VELO Dark Cherry 4mg | Fruit and berries | Mini | 4 mg | 1 of 5 |
| VELO Simply Spearmint Mini | Mint | Mini | 4 mg | 1 of 5 |
| VELO Sour Lime Mini | Citrus | Mini | 4 mg | 1 of 5 |
| VELO Arctic Grapefruit | Citrus | Slim | 6 mg | 2 of 5 |
| VELO Green Spearmint | Mint | Slim | 6 mg | 2 of 5 |
| VELO Purple Grape Mini | Fruit and berries | Mini | 6 mg | 2 of 5 |
| VELO Ruby Berry | Fruit and berries | Slim | 6 mg | 2 of 5 |
| VELO Tropical Mango | Fruit and berries | Slim | 6 mg | 2 of 5 |
| VELO Wintery Watermelon Mini | Fruit and berries | Mini | 6 mg | 2 of 5 |
| VELO Blue Raspberry | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Coconut Lime | Citrus | Slim | 8 mg | 2 of 5 |
| VELO Crispy Peppermint Mini | Mint | Mini | 8 mg | 2 of 5 |
| VELO Guava Jalapeño | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Guava Passionfruit | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Icy Berries | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Icy Cherry | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Lime Flame | Citrus | Slim | 8 mg | 2 of 5 |
| VELO McLaren Spicy Papaya | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Shift Cool Peppermint | Mint | Slim | 8 mg | 2 of 5 |
| VELO Shift Hot Dragonfruit | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Shift Hot Grape | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Shift Hot Peach | Fruit and berries | Slim | 8 mg | 2 of 5 |
| VELO Shift Hot Spearmint | Mint | Slim | 8 mg | 2 of 5 |
| VELO Crispy Peppermint | Mint | Slim | 10 mg | 2 of 5 |
| VELO Mango Flame | Fruit and berries | Slim | 10 mg | 2 of 5 |
| VELO Purple Grape Strong | Fruit and berries | Slim | 10 mg | 2 of 5 |
| VELO Salty Liquorice | Licorice | Slim | 10 mg | 2 of 5 |
| VELO Zesty Elderflower | Citrus | Slim | 10 mg | 2 of 5 |
| VELO Freezing Peppermint 10,9 mg | Mint | Slim | 10.9 mg | 3 of 5 |
| VELO Orange Spark | Fruit and berries | Slim | 11 mg | 3 of 5 |
| VELO Peppermint Storm | Mint | Slim | 11 mg | 3 of 5 |
| VELO Freezing Peppermint 14 mg | Mint | Slim | 14 mg | 3 of 5 |
| VELO Tropical Mango 14mg | Fruit and berries | Slim | 14 mg | 3 of 5 |
| VELO Freezing Peppermint 17mg | Mint | Slim | 17 mg | 4 of 5 |
VELO on the Whitelip strength scale
The Whitelip strength scale runs from 1 to 5 and is based on mg of nicotine per pouch. VELO at Whitelip sits at level 1 (4 mg), level 2 (6 to 10 mg), level 3 (10.9 to 14 mg) and level 4 (17 mg). Words such as Regular, Strong or Extra Strong in product names are the manufacturer's own labels and do not match other brands' labels, so compare mg per pouch.
VELO flavours and formats
VELO at Whitelip comes in the flavour groups mint, fruit and berries, citrus and licorice. The formats are Slim with 6 to 17 mg and Mini with 4 to 8 mg of nicotine per pouch.
The story behind VELO
VELO belongs to British American Tobacco (BAT), and the brand originates in Sweden. BAT launched its tobacco-free nicotine pouches in 2018, under the name LYFT in Sweden and the United Kingdom and under the name VELO in the United States. In Sweden, LYFT changed its name to VELO in 2022.
VELO has since renamed several products. If you know a VELO product by an earlier name:
- Mighty Peppermint is now Freezing Peppermint
- Witty Spearmint is now Green Spearmint
- Breezy Mango is now Tropical Mango
- Spiffy Spearmint Mini is now Bright Spearmint Mini
What is in a VELO pouch?
According to VELO, the pouches contain water, plant-based materials, flavourings, sweeteners and nicotine. They contain no tobacco leaf, and the pouches are white.
Questions about VELO
How strong is VELO?
VELO at Whitelip contains 4 to 17 mg of nicotine per pouch: Slim with 6 to 17 mg and Mini with 4 to 8 mg.
Which formats does VELO come in?
Slim and Mini. The format describes the size of the pouch, not its strength.
How many pouches are in a can of VELO?
Every VELO can at Whitelip holds 20 pouches.
Only for adults who already use nicotine, aged 18 and over.
This product contains nicotine, a highly addictive substance.








































